In 2008 Thomas Cook approached us to install digital screens in some of its top performing UK stores. The company wanted to liven up its retail windows and provide a digital version of exchange rate information and late travel deals. We installed a pilot system into 16 stores and, after a successful trial, Thomas Cook decided to roll it out to a further 70 stores. Pixel managed the entire process, including site surveys, hardware procurement and software configuration. The UK-wide install took less than six weeks.
Our simple digital signage content management system was provided to the Head Office and all store managers, enabling updates to be handled both centrally and locally. In 2012, we were asked to provide a variety of screens for a new concept store in Leeds. We installed a number of traditional digital signs as well as touch-enabled screens that show the latest deals and available holidays and allow customers to browse websites including TripAdvisor, Lonely Planet and YouTube.
We continue to support the network and work closely with Thomas Cook to implement new, network-wide advertising campaigns.
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