Rate-boards and Battleships!

In 2012 we began to work with Tesco Bank on a project to update a number of their existing travel money rate boards to something with a bit more impact and quality. We set to work designing a unique, fully branded digital rate-board totem that was capable of being installed remotely from the bureau, whilst remaining synchronised with the daily automatic exchange rate updates.

These units use a portrait high brightness display to show the latest rates, retrieved via an automated link to the back office.  Pixel’s design team helped develop the graphical style of the rate-board content in a way that mixed great design with our understanding of visual psychology and consumer behaviour.

Following from the success of the project, Tesco Bank asked Pixel in 2013 to take on a pilot run of POP (point of purchase) digital screens. We worked with a group of shop fitters, designers and Tesco staff to help design and build a digital ‘battleship’ that would sit between the conveyor belts of two adjacent tills.

These battleships incorporated two NEC 29” Ultra-Wide displays that ran along the top of the conveyors. These screens display service and brand-related information for Tesco Bank as opposed to promotional as research has shown us this to be more effective content at this stage in a shopper’s journey.

For more information on our digital rate board solutions or any other aspect of retail digital solutions, get in touch today.