With seven restaurants serving up to 300 different dishes each night to over 45,000 customers a week, Red Hot World Buffet is a chain of buffet-style restaurants that simply don’t do things by halves.
When launching its fifth restaurant in Leeds, Red Hot World Buffet asked us to find a way to entice as many customers into the restaurant as possible. We installed two transflective LCD screens in the windows of the restaurant to showcase a select range of the dishes available indoors and advertise special promotions and events. Following on from this installation, we also implemented similar solutions into their Manchester and Liverpool restaurants.
Red Hot World Buffet’s first restaurant in Nottingham underwent a relocation to new premises to create Europe’s largest buffet-style restaurant. It was decided that this restaurant would require a digital window sign with something special about it. Pixel recommended that a custom designed LED display be created and installed to fit the 2.2m x 2.0m window space available.
The new LED display lights up half the street, ensuring that it can be seen in all sunlight conditions. We created content to provide a huge countdown clock prior to the launch of the new-look eatery and generated a huge amount of interest prior to the grand reopening.
If you’d like to know more about our eye-catching LED technology, fill in the form below or give us a call.