Costcutter operates over 1,700 convenience stores across the UK. It was looking for a new way to manage and display window point of sale marketing material. Pixel suggested a solution which provides four transflective displays acting both independently and as a synchronised group.
Content was developed to follow the typical store day. This ensured that promoted items on the digital displays closely matched the buying patterns of customers at the location. Pricing is driven from a data file, so that content is able to scale to multiple locations without any changes.
The concept was installed into the group’s Driffield store and was active within four weeks. Following the success of the Driffield pilot we now work with an ever increasing number of Costcutter stores across the UK. If you would like to see how digital displays could work in your retail window, then get in touch.