21/04/2018
The Decoy Effect
Also known as the attraction effect or the asymmetric dominance effect, this principle in marketing…
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12/02/2018
The Information Overload Phenomenon
In recent years, the digital signage industry has been going from strength to strength as…
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14/01/2018
Fonts in Digital Signage
Although often overlooked, font choice says a lot about how a brand wants to be…
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27/01/2018
The presence of price in advertising
Here at Pixel, we like to keep up to date with the latest psychological research,…
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22/11/2017
The latest on assertive language in advertising
The main challenge faced by marketers is to get people to buy what they are…
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04/11/2017
Does the distance from an advert affect its impact?
Read distances. Mention this in a room full of digital signage marketers and watch the…
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01/10/2017
Why you cant trust colour psychology, according to psychology.
Colour psychology, a subjective yet intriguing area of psychology. There are guidelines in the marketing…
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03/08/2017
Your advert is looking the wrong way!
We recently found ourselves at an intriguing conference where some of the best consumer psychology…
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08/05/2017
A la Carte Digital Menu Boards
Speed matters in the world of quick service restaurants. People expect their meals to be…
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24/04/2017
Research Spotlight: Wikipedia donation drive
The below is a screen-shot (click to enlarge) I took the other day while doing…
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