Pixel 0 0 From The Lab 21/04/2018 The Decoy Effect Also known as the attraction effect or the asymmetric dominance effect, this principle in marketing…Read More
Pixel 0 0 From The Lab 12/02/2018 The Information Overload Phenomenon In recent years, the digital signage industry has been going from strength to strength as…Read More
Pixel 0 0 From The Lab 14/01/2018 Fonts in Digital Signage Although often overlooked, font choice says a lot about how a brand wants to be…Read More
Pixel 0 0 From The Lab 27/01/2018 The presence of price in advertising Here at Pixel, we like to keep up to date with the latest psychological research,…Read More
Pixel 0 0 From The Lab 22/11/2017 The latest on assertive language in advertising The main challenge faced by marketers is to get people to buy what they are…Read More
Pixel 0 0 From The Lab 04/11/2017 Does the distance from an advert affect its impact? Read distances. Mention this in a room full of digital signage marketers and watch the…Read More
Pixel 0 0 From The Lab 01/10/2017 Why you cant trust colour psychology, according to psychology. Colour psychology, a subjective yet intriguing area of psychology. There are guidelines in the marketing…Read More
Pixel 0 1 From The Lab 03/08/2017 Your advert is looking the wrong way! We recently found ourselves at an intriguing conference where some of the best consumer psychology…Read More
Pixel 0 2 From The Lab 08/05/2017 A la Carte Digital Menu Boards Speed matters in the world of quick service restaurants. People expect their meals to be…Read More
Pixel 0 0 From The Lab 24/04/2017 Research Spotlight: Wikipedia donation drive The below is a screen-shot (click to enlarge) I took the other day while doing…Read More